The Method
How we do it differently — and why it works.
BRANDING ISN'T WHAT YOU THINK IT IS
Branding isn’t colors, fonts,
or fancy logos
Branding is what people say about you when you’re not in the room.
It’s the gut-level instinct someone feels when they see your face, read your words, or hear your name.
Most agencies jump straight to aesthetics. We don’t.
We start where it really matters: Who are you, really?
And what do you want the world to feel when they meet the real you?
WE REVERSE THE PROCESS
We don’t build brands.
We extract identities.
The reason so many personal brands feel fake, flat, or forgettable?
They’re built backwards.
Most people slap together a logo, spin up a website, and post on social like everyone else — and then wonder why no one resonates.
At Influence.VIN, we do the opposite. We start with your essence. And we build from the inside out.
YOUR ETHOS. UNCOVERED
The Polaris Method™
We start with the Polaris Method™ — a 51-question deep dive designed to strip away fluff and surface-level answers.
It’s not a personality test
A forensic excavation of what drives you beyond surface-level answers and personas.
It’s a forensic excavation of your values, drivers, fears, and lived experience
Designed to uncover who you really are when no one’s watching.
This becomes the north star of your brand
Everything you build afterward, from words to visuals, is guided by this newfound clarity.
THERAPY MEETS STRATEGY
The Extraction Call
You’ll then sit down for a 1-on-1 Zoom with one of our trained extractors.
(Often Bob himself.)
It’s part podcast, part intervention, part truth serum.
You won’t be sold to. You’ll be seen.
This is where the real story starts to emerge — the one that’s been buried under years of roles, masks, and shoulds.
RIFF. ANCHOR. LIFT. SHRED.
The RALS Method™
Most copy is transaction. Ours is transmission. It’s our proprietary method for turning your essence into written gold, the kind of words that make people say “It’s like you’re inside my head.”
Riff
We start with an open, unfiltered exploration of your voice and stories.
Anchor
We identify the core ideas and truths that ground your message.
Lift
We shape those ideas into powerful, authentic narratives that resonate.
Shred
We cut away everything that doesn’t feel like you, leaving only the real, magnetic core.
The result? Copy that doesn’t just inform or sell — it transmits who you really are.
WHY IT WORKS
This isn’t branding.
This is identity engineering.
Most branding agencies sell websites.
We sell clarity, confidence, and content that compounds.
By the time your site is live, it won’t feel like someone made it.
It’ll feel like someone finally saw you.
That’s why our clients don’t ask about revisions.
They ask: “How did you know?”
Let’s build something honest
If you’re tired of feeling invisible or misrepresented and ready to finally be seen, felt, and understood then this process is for you.